| 单词 | misleading advertising |
| 释义 | misleading advertising misleading advertising(deceptive advertising) Advertising that, although not strictly untrue, leads consumers to less-than-accurate conclusions. Intentionally misleading consumers is an extreme form of misleading advertising and is against the advertising standards code of conduct (seeAdvertising Standards Authority). mismatch1. Any financial position that is not perfectly offset. misrepresentation An untrue statement of fact, made by one party to the other in the course of negotiating a contract, that induces the other party to enter into the contract. The person making the misrepresentation is called the representor, and the person to whom it is made is the representee. A false statement of law, opinion, or intention does not constitute a misrepresentation; nor does a statement of fact known by the representee to be untrue. Moreover, unless the representee relies on the statement so that it becomes an inducement (though not necessarily the only inducement) to enter into the contract, it is not a misrepresentation. The remedies for misrepresentation vary according to the degree of culpability of the representor. If guilty of fraudulent misrepresentation (i.e. if the truth of a statement is not honestly believed, which is not the same as saying that it is known to be false) the representee may, subject to certain limitations, set the contract aside and may also sue for damages. If guilty of negligent misrepresentation (i.e. if the statement is believed without reasonable grounds for doing so) the representee may also rescind (seerescission) the contract and sue for damages. If the representor has committed merely an innocent misrepresentation (one reasonably believed to be true) the representee is restricted to rescinding the contract. |
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