institutional advertisement

institutional advertisement An advertisement designed to promote the image of an organization, to stimulate generic demand for a product (e.g. coffee), or to build goodwill for an industry.

• contingent consideration
• contingent interest
• contingent liability
• contingent time off
• contingent worker
• continual access
• continuance commitment
• continuation
• continuity
• continuity programs
• continuity series
• continuous improvement
• continuous-operation costing
• continuous processing
• contra
• contra accounts
• contraband
• contract
• contract costing
• contract for differences
• contract for services
• contract guarantee insurance
• contract manufacturing
• contract note
• contra proferentem