| 单词 | Institute of Practitioners in Advertising |
| 释义 | Institute of Practitioners in Advertising Institute of Practitioners in Advertising(IPA) The professional organization, established in 1917, for UK advertising agencies. Its members handle some 95% of all UK advertising. Institute of Sales Promotion(ISP) The professional organization for UK sales-promotion agencies. Its aims are to raise awareness of the benefits of sales promotion, to encourage excellence within the industry, and to promote responsible self-regulation. The Institute was formed in 1978, following the reorganization of the Sales Promotion Executives Association, itself founded in 1969. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。