talking point
noun [ C ]
ukussomething that people are interested in and want to talk about:
Global oil prices were a major talking point amongst investors.
MEETINGS, POLITICS US
a subject that someone talks about or a statement that someone makes at a meeting, in a speech, etc. in order to support their views:
Candidates are normally very reluctant to stray from talking points in political debates.
MARKETING US
a special characteristic of a product that is emphasized to try and persuade people to buy it:
The article lists five talking points for fair trade products.