localization
noun [ U ]
(UK also localisation) uk/ˌləʊkəlaɪˈzeɪʃən/ us/ˌləʊkəlɪˈzeɪʃən/the process of organizing a business or industry so that its main activities happen in local areas rather than nationally or internationally:
In under 20 years, the number of breweries in America has risen from 44 to 2,000, nearly all of which are small-scale. A similar localisation of brewing is happening in Britain.
The localization process is starting with the rapid growth of farmers' markets selling local produce.
MARKETING
the process of making a product or service more suitable for a particular country, area, etc.:
Technology has taken television meteorology to a whole new level of localization and accuracy.
The company specializes in translation and localization services for educational institutions.