localized
adjective
(UK also localised) uk/ˈləʊkəlaɪzd/ usused to describe a business or industry that has organized itself so that its main activities happen in local areas rather than nationally or globally:
HSBC moved from being a localized Asian Bank to a major force in global banking.
Real estate has always been a localized business.
highly/very/quite localized So far, the internet "supermarket" is small and, like the physical supermarket business, highly localised.
MARKETING
used to describe information or content that has been made suitable for a particular country, area, etc.:
a localized advertising campaign
localized information/content The subscription gives the user internet access and a fair amount of localized content.
happening only in specific areas:
External economic changes seem to have a specific and localized impact on businesses.
Localized flooding meant that many businesses shut down for the day.