localize
verb [ I or T ]
(UK also localise) uk/ˈləʊkəlaɪz/ us/ˈloʊ-/to organize a business or industry so that its main activities happen in local areas rather than nationally or internationally:
Our new parent company believes in localizing its operations, as we do.
These are big markets, so we'll need to localize.
MARKETING
to make a product or service more suitable for a particular country, area, etc.:
The TV station is continuing to localize content in order to maximize regional sales.
We are trying to localise, partly by hiring more local people.