niche
noun [ C ]
uk/niːʃ/ us/nɪtʃ/ MARKETING, COMMERCE
an opportunity for a business to offer a product or service that is not offered by other businesses:
a niche in sth There is a niche in the market for this kind of product.
create/carve a niche The company has carved a niche for itself in the watch-making business.
look for/find a niche They found a niche by selling their line of leather goods through small boutiques that could offer personalized service.
exploit/expand a niche
HR
a job or position that is suitable for a particular type of person:
High-quality web development has generated lots of new niche roles in organizations.
a niche job/position
See also
market niche