communication

communication The result of any action (physical, written, or verbal) that conveys meanings between two individuals. In the context of marketing, the marketer wants the communication, in the form of a promotional message, to gain attention and to be understood, believed, and remembered. Seeadvertising objective.

• garden leave clause
• gatekeeper
• Gaussian distribution
• gazump
• gazunder
• GDP
• GDP deflator
• GDSS
• gearing
• gearing adjustment
• gearing ratios
• geisha bond
• GE matrix
• gender segmentation
• General Agreement on Tariffs and Trade
• General Anti-Abuse Rule
• general arrangements to borrow
• general average
• General Commissioners
• general crossing
• general insurance
• generally accepted accounting practice
• generally accepted accounting principles
• generally accepted auditing standards
• general meeting