generic advertising

generic advertising Advertising a type of product or service rather than a branded product or service. Wool and fabric conditioners are both products that have benefitted from generic advertising.

• accounting technician
• account management group
• account payee only
• account reconciliation
• accounts
• Accounts Modernization Directive
• accounts payable
• accounts receivable
• accrual
• accrual accounting
• accruals concept
• accrued benefits
• accrued benefits method
• accrued charge
• accrued income scheme
• accumulated depreciation
• accumulated dividend
• accumulated profits
• accumulating shares
• accumulation and maintenance trust
• accumulation unit
• achievement motivation theory
• acid-test ratio
• ACII
• ACIS