| 单词 | geodemographic segmentation |
| 释义 | geodemographic segmentation geodemographic segmentationMarket segmentation in which consumers are grouped according to demographic variables, such as income and age, and identified by a geographic variable, such as post code or zip code. The base data is obtained from the census data. Two principles are involved: (1) people who live in the same neighbourhood, defined by a census enumeration district, are likely to share similar buying habits; (2) neighbourhoods can be categorized in terms of their populations: two or more neighbourhoods with similar populations can be placed in the same category. Seegeographic information system. |
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