point-of-purchase promotion

point-of-purchase promotion(POP promotion) A promotional display or demonstration that takes place at the point of sale.

point of sale(POS) The place at which a consumer makes a purchase, usually a retail shop. It may, however, also be a doorstep (in door-to-door selling), a market stall, or a mail-order house.

• asset
• asset and liability management committee
• asset-backed commercial paper
• asset-backed fund
• asset-backed medium-term note
• asset-backed security
• asset cover
• asset financing
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• asset–liability gap
• asset–liability management
• assignment
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• Associated British Ports
• Association for Payment Clearing Services
• Association of Accounting Technicians
• Association of British Insurers
• Association of Chartered Certified Accountants
• Association of Corporate Treasurers
• Association of Independent Financial Advisers