endorsement
noun
( US also indorsement) uk/ɪnˈdɔːsmənt/ us [ C or U ] MARKETING (also product endorsement)
a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product:
The company is considering other marketing tactics like celebrity endorsement and using cartoon characters to promote products.
Artists and athletes can earn a lot of money from brands, film rights, product endorsements, and such things.
an endorsement contract/deal The young swimmer has just signed a lucrative endorsement deal with a well-known swimwear maker.
[ C or U ]
a public statement made by someone saying that they approve of or support someone or something:
endorsement of sth The stock exchange was boosted by the central bank's endorsement of another interest rate cut.
a government/official/personal endorsement Federal regulators gave their official endorsement to a technology standard for digital TV broadcasts, clearing the way for the next-generation of TV sets.
a ringing/strong/overwhelming endorsement
endorsement by/from sb The plan, which would require endorsement by the federal government, is unlikely to be approved in its current form.
[ C or U ] BANKING
the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else:
What are the regulations for cheque endorsements?
[ C ] INSURANCE
a condition that is included in an insurance agreement:
A policy endorsement can be used to modify a current policy without completely rewriting it.