sticky
adjective
uk/ˈstɪki/ usmade of or covered with a substance that stays fixed to any surface it touches:
We printed sticky labels to put on the envelopes.
E-COMMERCE, INTERNET
used to describe a website that people like to stay on for a long time:
Big media groups are drawn to social networking sites because of their "sticky" nature.
used to describe the slow speed with which a particular cause can have a particular effect:
Home prices are a bit sticky right now because demand is down.
Change is sticky: enterprises often hang on to existing ways of doing things far too long.