earnings potential
noun [ U ]
ukus(also earning potential) WORKPLACE
the amount of money that it is possible for you to make in your work:
The level of education attained has a huge impact on earnings potential.
FINANCE
the amount of money that it is possible for a business to make:
More importantly, investors should know how a company's stock price compares to its earnings potential.
FINANCE
the amount of money that it is possible for a product to make for a business:
Cotton still has more earning potential because of higher yields from each acre.