stickiness
noun [ U ]
/ˈstɪkɪnəs/ ukus COMMERCE, E-COMMERCE
qualities that encourage visitors to spend a long time in a store, on a website, etc.:
The company is using multimedia to increase the stickiness of visits to its Oxford Street Store.
the slow speed with which a particular cause can have a particular effect:
These sociologists emphasize the stickiness of organizational change.