Problem Child
One of the four categories (quadrants) in the BCG growth-share matrix that represents the division within a company that has a small market share within a rapidly expanding industry. Investopedia Says:
A problem child or question mark requires investment capital in order to expand and grow. However, uncertainty exists in this department's profitability because success is not guaranteed. Related Terms:
BCG Growth-Share Matrix
Cash Cow
Dog
Loss Leader
Porter's 5 Forces
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