| 单词 | marketing |
| 释义 | marketing The process of getting customers to buy a firm's products. This involves making arrangements for distribution and advertising current products. It also covers market research to discover likely customer reaction to potential new products, and whether possible modifications to existing products would improve their appeal. In the long run no amount of marketing skill can sell products customers do not like, but poor marketing can make a product fail even though consumers might have liked it. |
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英汉经管词典收录了3426条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。