| 单词 | profit motive |
| 释义 | profit motive The desire for gain as a motive in economic activity. This motive is obviously both widespread and powerful. It is not the only motive in life for most people: they want a vast assortment of things, ranging from a quiet life, power, sex, friends, honours, the satisfaction of getting things to work, self-respect, and the respect of others that derives from a reputation for hard work and honesty. Other things being equal, more profits allow a relaxation of constraints on the attainment of any other objective. If the three great forces driving the social donkey are sticks, carrots, and ear-stroking, the profit motive corresponds to carrots. While profit-making can be pushed too far, it is probably less harmful than firing squads and brain-washing, the unacceptable faces of sticks and persuasion. |
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