| 单词 | product differentiation |
| 释义 | product differentiation The marketing of generally similar products with minor variations which make them imperfect substitutes for consumers. This may involve real differences in material, design, workmanship, or other aspects of quality, or differences in advertising and the reputation of producers for quality and reliability. Often products differ in both respects. Product differentiation is associated with the use of trade-marks and brand names. |
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