单词 | differentiated product |
释义 | differentiated product differentiated product noun [C]
(Marketing ) a product that is similar to other products but is different in design, quality or the way it is presented or advertised, for example to attract a particular group of customers: They have developed a differentiated product for low-price markets. Differentiated products are found in markets such as automobiles, detergents, perfume and food. a differentiated product line (= a range of products for different customers, supplied by one company) ⇨ COMMODITY PRODUCT |
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