| 单词 | cannibalize |
| 释义 | cannibalize cannibalize , -ise // verb [+ obj]
1 (Marketing ) (used about a company) to reduce the sales of one of its products by introducing a similar new product: We believe the two perfumes appeal to different buyers and won't cannibalize one another's sales. Some companies are worried about cannibalizing their existing business with Internet sales.
2 (Manufacturing ) to use the parts of a machine or a vehicle to repair or build another: They only keep the helicopters flying by cannibalizing others.
cannibalization , -isation /; AmE / noun [U]: the risk of sales cannibalization of existing products the cannibalization of aircraft for parts |
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