单词 | campaign |
释义 | campaign campaign // noun, verb
■ noun [C]
SALES CAMPAIGN
a series of planned activities to persuade people to buy or to do something: They launched a campaign to block the merger. We spent $15 million on an advertising campaign to raise awareness of the brand name. a marketing campaign aimed at younger shoppers The government will step up its campaign to persuade households to adopt digital television.
❖ to build/fund/launch a campaign ◆ an advertising/ a cost-cutting/marketing campaign ◆ a campaign aimed at sb/sth/designed to do sth
■ verb [no obj] campaign for/against sth to lead or take part in a series of planned activities designed to persuade sb to do sth: They were campaigning for better working conditions. |
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