| repackage repackage // verb [+ obj] 1 (Marketing ) to put a product in a new container or cover so that people will want to buy it: They have renamed and repackaged one of their cleaning products. Stolen phones can be repackaged and resold. 2 to present sb or sth in a new way so that they will become more popular: The radio station has been repackaged to appeal to younger listeners. Milk could be repackaged as a designer drink. The government is simply trying to repackage failed ideas. |