| 单词 | lead |
| 释义 | lead lead // verb, noun
■ verb (led, led //)
1 [+ obj or no obj] to be the best at sth; to be in first place: They have a reputation for leading the market with creative advertising ideas. We have led the field in magazine publishing for many years.
2 [+ obj] to be in control of sth; to be the leader of sth: Daniel Snell leads the marketing team.
IDIOMS
lead from the front to take an active part in what you are telling or persuading others to do: Good managers lead from the front.
PHRASAL VERBS
lead to sth to have sth as a result: We are hoping that the contacts we made at the trade show will lead to future business.
lead up to sth to be an introduction to or the cause of sth: The weeks leading up to the sales conference are always busy.
■ noun
1 [sing.] the position ahead of everyone else in a competition or race; the amount that sb/sth is ahead: Hyundai is determined to maintain its lead in a competitive industry. We have the highest market share and we need to look at ways to stay in the lead. They have now lost their market lead. They have a lead of 12% of market share over their closest competitor.
❖ to have/increase/lose/maintain/take a lead
2 (usually used as an adjective) the most important person, product, etc: the lead engineer on the project Two of its lead products failed in clinical trials.
3 [sing.] an example or action for people to copy or follow: If one bank raises interest rates, all the others will follow their lead. They have taken the lead in attracting younger consumers.
4 (Marketing ) [C] a piece of information that may help you find new customers: We offer quality information to help you generate business leads. I prefer not to source leads from the Web.
❖ to follow up/generate/have/source leads ◆ business/customer/sales leads
5 (Insurance ) the group (syndicate) of Lloyd's underwriters that accepts the most responsibility for an insurance policy |
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