| 单词 | brand manager |
| 释义 | brand manager brand manager(product manager) The executive responsible for the overall marketing and promotion of a particular branded product. Responsibilities range from setting objectives for the product to managing and coordinating its sale. Brand managers emerged in the 1930s at Proctor and Gamble but are now employed by most producers of consumer goods. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。