| 单词 | brand management |
| 释义 | brand management brand management A marketing function that is concerned with maintaining and increasing the value of a company’s brands. Successful brand management involves creating strong positive associations for the branded product or service, largely through design, advertising, and publicity; it also requires vigilant attention to the quality of the product and the customer experience provided. The aim is to create a popular, trusted brand with a distinct identity, thereby promoting both brand recognition and brand loyalty. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。