| 单词 | population hypothesis |
| 释义 | population hypothesis population hypothesis In marketing research, an empirically testable proposition made by a researcher about some characteristic of a population of interest. Typical hypotheses could be that for a particular population one method of advertising (e.g. TV) is more effective than another (e.g. the Internet) or that one brand of cereal is more popular in a selected area of the country than in other areas. In order to affirm or reject the hypothesis, a sample is selected from the population, data are collected and evaluated, and the sampling error is identified. |
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