| 单词 | positioning |
| 释义 | positioning positioning A marketing strategy that will position a company’s products and services against those of its competitors in the minds of consumers. To achieve positioning success it is suggested that there are four basic competitive strategies that a company can follow. The three winning strategies are: •cost leadership—the company tries to achieve lowest costs of production and distribution; •differentiation—making use of specific marketing mixes (seedifferentiated marketing); •focus—paying attention to a few market segments. The fourth strategy is a losing strategy in which a company pursues a middle-of-the-road path. Companies that try to be good at everything are rarely particularly good at anything. |
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