semantic differential

semantic differential A method of evaluating the image of a product or company by asking respondents to rate the item on a scale between a pair of words representing bipolar opposites, e.g. good and bad, modern and old-fashioned. The mean of the responses is then calculated.

• standard hour
• Standard Industrial Classification
• standardization strategy
• standardized marketing mix
• standard marginal costing
• standard materials usage
• standard mix
• standard operating profit
• standard overhead cost
• standard performance
• standard production cost
• standard purchase price
• standard rate
• standard selling price
• standard time
• standard variable overhead cost
• standby agreement
• standby credit
• standing order
• standstill agreement
• start-up
• start-up costs
• state banks
• State Earnings-Related Pension Scheme
• statement of account