interviewer error

interviewer error An error in marketing research that results from conscious or unconscious bias on the part of the interviewer. For example, the interviewer may guess incorrectly the age of the respondent or may assume that because someone is driving a car they own the car.

• asset-backed commercial paper
• asset-backed fund
• asset-backed medium-term note
• asset-backed security
• asset cover
• asset financing
• asset management
• asset turnover
• asset valuation
• asset–liability gap
• asset–liability management
• assignment
• assignment of copyright
• assignment of lease
• assignment of life policies
• assisted stock replenishment
• Associated British Ports
• Association for Payment Clearing Services
• Association of Accounting Technicians
• Association of British Insurers
• Association of Chartered Certified Accountants
• Association of Corporate Treasurers
• Association of Independent Financial Advisers
• Association of Private Client Investment Managers and Stockbrokers
• Association of South East Asian Nations