audience research

audience research Research to establish readership, audience, and circulation data, which is vital information in advertising. In the UK research into television audiences is undertaken by BARB (Broadcasters’ Audience Research Board), into radio audiences by RAJAR (Radio Joint Audience Research), and into readership of newspapers and magazines by the National Readership Survey and the Audit Bureau of Circulation.

• management buy-in
• management buy-out
• management by exception
• management by walking around
• management company
• Management Consultancies Association
• management consultant
• management contracting
• management development
• management discussion and analysis
• management information system
• management letter
• management services
• management system
• managerial capitalism
• managing director
• manat
• man-hour
• manifest
• manufacturer brand
• manufacturers’ recommended price
• manufacturer’s agent
• manufacturing account
• manufacturing cost of finished goods
• manufacturing costs