| 单词 | percent of sales method |
| 释义 | percent of sales method percent of sales method A method of setting a promotional budget in which the amount budgeted is a set percentage of the sales revenue, often a standard percentage for a given industry. Car companies are known to use a fixed percentage for promotion, based upon the final price of the car. perceptual mapping The use of mathematical psychology to understand the structure of a market. Consumer images of different brands of a product are plotted on a graph or map; the closer two brands are on the map, the closer they are as competitors. Perceptual mapping is also used in the development of a new product; the closer a new product appears on a map to an ideal product, the more likely the new product is to succeed. It can be useful in determining competitors’ positions and what opportunities there are in unoccupied positions. |
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