| 单词 | motivational research |
| 释义 | motivational research motivational research A form of marketing research in which the motivations for consumers preferring one product rather than another are studied. It may form the basis of a plan to launch a competitive product or of a campaign to boost sales of an existing product. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。