| 单词 | cognitive dissonance |
| 释义 | cognitive dissonance cognitive dissonance A state of mental conflict caused by a difference between a consumer’s expectations of a product and its actual performance. As expectations are largely formed by advertising, dissonance may be reduced by making only realistic and consistent claims about a product’s performance. Cognitive dissonance can increase if the buyer feels anxious about the decision, particularly if new information has been received about the product or service. The more negative the new information, the greater the dissonance. |
| 随便看 |
|
英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。