marketing plan

marketing plan A detailed statement (usually prepared annually) of how a company’s marketing mix will be used to achieve its market objectives. A marketing plan is usually prepared following a marketing audit.

• standard fixed overhead cost
• standard hour
• Standard Industrial Classification
• standardization strategy
• standardized marketing mix
• standard marginal costing
• standard materials usage
• standard mix
• standard operating profit
• standard overhead cost
• standard performance
• standard production cost
• standard purchase price
• standard rate
• standard selling price
• standard time
• standard variable overhead cost
• standby agreement
• standby credit
• standing order
• standstill agreement
• start-up
• start-up costs
• state banks
• State Earnings-Related Pension Scheme