单词 | competitive advantage |
释义 | competitive advantage competitive advantage An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and better servicing facilities that could justify higher prices. This advantage may be achieved in various ways, including increased product performance, superior distribution methods, or creative advertising. Most forms of competitive advantage cannot be sustained in the longer term because competitors will initiate or find substitutes for the innovations that created it. A firm is said to have sustainable competitive advantage (SCA) when it has resources that cannot readily be imitated or substituted (seecore competency; resource-based view). |
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