| 单词 | relationship marketing |
| 释义 | relationship marketing relationship marketing(relationship management) Marketing activities aimed at building long-term relationships with parties (especially customers) that contribute to a company’s success. The goal is to ensure long-term value to customers, producing enduring customer satisfaction. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。