complex buying behaviour

complex buying behaviourConsumer buying behaviour in situations in which a considerable amount of technical information has to be assessed and significant differences exist between brands. For example, in buying a new personal computer the buyer has to consider the relative merits of ‘Pentium 4 chip’ and ‘1 gig of RAM’; to do so means evaluating a large amount of data.

• statement of movements in shareholders’ funds
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• statement of terms of employment
• statement of total recognized gains and losses
• STATEMENTS OF STANDARD ACCOUNTING PRACTICE
• state ownership
• State Second Pension
• static risk
• Stationery Office
• statistical demand analysis
• statistical process control
• statistics
• statute-barred debt
• statutory accounts
• statutory audit
• Statutory Audit Directive
• statutory books
• statutory company
• statutory maternity pay
• statutory sick pay
• stepped costs
• stepped preference share
• stereotyping
• sterling
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