| 单词 | high-involvement product |
| 释义 | high-involvement product high-involvement product A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc., to compare prices and the products themselves. High-involvement products include such major purchases as cars and houses, as well as computers, home entertainment systems, and many other domestic products. Comparelow-involvement product. |
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