| 单词 | direct marketing |
| 释义 | direct marketing direct marketing Selling by means of dealing directly with consumers rather than through retailers. Traditional methods include mail order (seemail-order house), direct-mail selling, cold calling, telephone selling, and door-to-door calling. More recently telemarketing, direct radio selling, magazine and TV advertising, and online computer shopping have been developed. See alsodirect-response TV advertising; home shopping channels. |
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英汉经管词典收录了6519条经济管理类英汉双解词条，基本涵盖了经济学、管理学、金融学、会计学、证券期货、商务活动等领域的常用英语单词及短语词组的翻译及用法，是学习及工作的有利工具。