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单词 postpurchase behaviour
释义

postpurchase behaviour

postpurchase behaviour The stage in consumer buying behaviour in which the consumer takes further action after purchase, based on his or her satisfaction or dissatisfaction.

post-testing Testing that takes place after an advertisement has appeared to determine whether or not it has met the objectives set for it by the company that paid for it.

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更新时间:2025/2/2 13:20:52