| 单词 | habitual buying behaviour |
| 释义 | habitual buying behaviour habitual buying behaviour Consumer behaviour in the buying of cheap frequently purchased items, characterized by low consumer involvement and few significant brand differences. Purchases are made out of habit, rather than a strong commitment to a brand. Generally, price and sales promotions are used to stimulate sales, as consumers tend to base their decisions on past behaviour and have no need for further information. |
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