brand equity
noun [ U ]
ukus MARKETING, FINANCE
the value of a particular brand for the company that makes it:
Brand equity is presumed to be a leading indicator of a business's future success.
See also
brand value
| 单词 | brand equity |
| 释义 | brand equity noun [ U ] ukus MARKETING, FINANCE the value of a particular brand for the company that makes it: Brand equity is presumed to be a leading indicator of a business's future success. See alsobrand value |
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