price insensitive
adjective
ukus ECONOMICS, COMMERCE
used to describe a product or service for which sales remain the same or continue to increase even if the price goes up or down by a large amount:
High fashion is price-insensitive: globalization has little effect on the designers of Paris, Milan, or New York.
MARKETING
used to describe a customer who is not influenced by the price of a product:
The company decided to focus entirely on price-insensitive business users.
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price sensitive