brand
noun [ C ]
MARKETING, COMMERCE uk/brænd/ usthe name of a product produced or sold by a particular company:
It was to become the leading brand of specialty coffee in North America.
The group is expanding its key brands north of the border.
a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands.
a fashion/fast food/car brand
domestic/international/global brands
premium/luxury/quality brands
See also
aspirational brand
commodity brand
consumer brand
dealer's brand
family brand
house brand
private brand
manufacturer's brand
name-brand
national brand
own-brand
signature brand
standalone brand
store-brand
brand
verb [ T ]
MARKETING, COMMERCE uk/brænd/ usto give a product a particular name or label in order to sell it:
We want these local craftsmen to realize the commercial benefits of branding these products.
brand sth as sth Many consumers are more likely to buy products branded as Fairtrade.
See also
branded
branding