discounting
noun [ U ]
uk/dɪsˈkaʊntɪŋ/ us/ˈdɪskaʊntɪŋ/ COMMERCE
the activity of reducing prices in order to sell larger quantities of goods or services:
heavy/aggressive/deep discounting Shoppers are taking advantage of heavy discounting by retailers that are desperate to offload surplus stock.
discounting of/on sth Price discounting of Caribbean cruises has become widespread in recent months due to softening demand.
a discounting campaign/war/frenzy
FINANCE, BANKING (also invoice discounting)
the arrangement in which a bank lends a company a sum of money that is a percentage of the amount the company is owed. In exchange the bank receives the payments collected by the company:
Discounting has provided a big boost for small business finance in recent years.
Compare
factoring
FINANCE
the act of buying a bill of exchange for less than the value shown on it