redirect
verb [ T ]
uk/ˌriːdɪˈrekt/ usto use money, assets, etc. for a different purpose from the one they were originally intended for:
redirect sth (from sth) to sth Cost savings have allowed companies to redirect resources to other projects.
redirect money/resources/funds Some of the money driving the internet advertising boom has been redirected from television marketing budgets.
redirect sth into/toward(s) sth Most of the subsidies are redirected to environmental schemes.
Prices have been slashed by 15%, with advertising revenues redirected towards younger, more upmarket buyers.
COMMUNICATIONS
to send mail to someone's new address:
We asked the Post Office to redirect all our mail.
Compare
forward verb
COMMUNICATIONS
if someone redirects a telephone call, the call automatically goes through to a second number, rather than the one originally called:
redirect sth to sth More than 15,000 students signed up to a scheme to have all their calls redirected to a personal number.