sales pitch
noun [ C ]
COMMERCE, MARKETING ukusa spoken description or talk about a product or service you are trying to sell, intended to persuade people to buy it:
Part of the sales pitch was that, as long as an account remains in credit, one could make any number of cash withdrawals without bank charges.
do/make/give a sales pitch (to sb) The company will make a sales pitch to institutional investors on August 4th.
an aggressive/effective/good sales pitch
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sales presentation