lure
verb [ T ]
uk/lʊər/ usto persuade someone to do something or go somewhere by offering them something they would like to have:
lure sb with sth Supermarket chains try to lure customers with price discounts.
lure sb away (from sth) He was lured away from the US retailer by a French cosmetics company.
lure
noun [ S ]
uk/lʊər/ usthe quality or power that something has that attracts people:
the lure of fame/money/wealth He could not resist the lure of easy money.